This course is primarily directed towards the study of careers as an entrepreneur, business owner, or manager. Management/Entrepreneurship content includes: Creating a small business with fellow peers, developing business plans, financial aspects of a business, leadership development, human resources, management decision making, marketing research, planning, and workplace readiness. The creation of a unique business and business plan is the major aspect to this course. Students are encouraged to enroll in the Retail Store Management course during Management/Entrepreneurship or after completing the course. Students enrolled in Management/Entrepreneurship are eligible to become members of DECA, where they meet new friends, participate in social events, travel to state, regional and national conferences, develop leadership skills and share their time and talents to benefit the local community. Entrepreneurship is a course that benefits all students, regardless of their career objectives!

Cooperative work experience is practical, on-the-job training for pay on a part-time basis for students enrolled in marketing rducation courses. Students become employees of a cooperating firm of the business community, utilizing skills acquired in marketing courses. Students must register for 5 ½ credits in addition to this semester course.

Cooperative work experience is practical, on-the-job training for pay on a part-time basis for students enrolled in marketing education courses. Students become employees of a cooperating firm of the business community, utilizing skills acquired in marketing courses. Students must register for at least five credits in addition to this full year course.

This course helps prepare students for any career by exploring how concepts related to marketing, hospitality and finance relate to business, industry and personal success. This course of study will focus on marketing and economic principles consumer buying motives, and the role of selling in the marketing process. Students will learn about promotion, advertising and display, the selling process, social media marketing, pricing policies, communication, and utilize the latest technologies to develop promotional campaigns for local businesses, organizations, sports teams or entertainment venues. Students are encouraged to enroll in the Management/Entrepreneurship course after completion of the Marketing course. Students enrolled in Marketing are eligible to become members of DECA, where they meet new friends, participate in social events, travel to state, regional and national conferences, develop leadership skills and share their time and talents to benefit the local community. Marketing is a course that benefits all students, regardless of their career objectives!

This course allows students to apply management, marketing, and merchandising fundamentals and techniques while operating the school-based enterprise. Students will serve as “shift managers” overseeing daily operation of a retail business by serving customers and training other marketing students to help them master skills needed to succeed in a retail setting. Students selected for this program have demonstrated competency through previous participation in the Marketing Education/DECA program. Application and interview are required for enrollment.

This is a unique and innovative course designed for students with an interest in the sports and entertainment event industry. Students are provided with a framework for understanding key marketing issues facing organizations in the entertainment sports industry, including event planning, promotion, marketing, advertising, and career opportunities. This course also covers recent developments in the entertainment industry, including music, theme parks, movies, television, theatre, and college/professional sports. Students will use hands-on projects and computer simulations to apply and practice sports and entertainment marketing strategies. Students are encouraged to enroll in the Marketing course after completion of the Sports and Entertainment Marketing course. Students enrolled in Sports and Entertainment Marketing are eligible to become members of DECA, where they meet new friends, participate in social events, travel to local conferences, and develop leadership skills.