This course is primarily directed towards the study of careers as an entrepreneur, business owner, or manager. Management/Entrepreneurship content includes: Creating a small business with fellow peers, developing business plans, financial aspects of a business, leadership development, human resources, management decision making, marketing research, planning, and workplace readiness. The creation of a unique business and business plan is the major aspect to this course. Learners are encouraged to enroll in the Retail Store Management course during Management/Entrepreneurship or after completing the course.

Learners enrolled in Management/Entrepreneurship are eligible to become members of DECA, where they meet new friends, participate in social events, travel to state, regional and national conferences, develop leadership skills and share their time and talents to benefit the local community. Entrepreneurship is a course that benefits all Learners, regardless of their career objectives!

Cooperative work experience is practical, on-the-job training for pay on a part-time basis for learners enrolled in Marketing Education courses. Learners become employees of a cooperating firm of the business community, utilizing skills acquired in marketing courses. Learners must register for 5 ½ credits in addition to this semester course.

Cooperative work experience is practical, on-the-job training for pay on a part-time basis for Learners enrolled in Marketing Education courses. Learners become employees of a cooperating firm of the business community, utilizing skills acquired in marketing courses. Learners must register for at least 5 credits in addition to this full year course.

The course will focus on marketing and what motivates consumer buying, including the role of selling in the marketing process, promotion, advertising, displays, the selling process, pricing policies, and communication. Social media marketing and the latest technologies will be introduced to develop promotional campaigns for local businesses, organizations, sports teams or entertainment venues. Learners are encouraged to enroll in the Management/ Entrepreneurship course after completion of the Marketing course.

Learners enrolled in Marketing are eligible to become members of DECA, where they meet new friends, participate in social events, travel to state, regional and national conferences, develop leadership skills and share their time and talents to benefit the local community. Marketing is a course that benefits all Learners, regardless of their career objectives!

Learners apply management, marketing, and merchandising fundamentals and techniques while operating the school-based enterprise. Learners will serve as “shift managers” overseeing daily operation of a retail business by serving customers and training other marketing learners to help them master skills needed to succeed in a retail setting. Learners selected for this program have demonstrated competency through previous participation in the Marketing Education/DECA program. Application and interview are required for enrollment.

Learners with an interest in the sports and entertainment event industry. Learners are provided with a framework for understanding key marketing issues facing organizations in the entertainment sports industry, including event planning, promotion, marketing, advertising, and career opportunities. This course also covers recent developments in the entertainment industry, including music, theme parks, movies, television, theatre, and college/professional sports. Learners will use hands-on projects and computer simulations to apply and practice sports and entertainment marketing strategies. Learners are encouraged to enroll in the Marketing course after completion of the Sports and Entertainment Marketing course.

Learners enrolled in Sports & Entertainment Marketing are eligible to become members of DECA, where they meet new friends, participate in social events, travel to local conferences, and develop leadership skills.